A business lesson from MMA!
It’s never smart to underestimate or disrespect an opponent, especially when you don’t know too much about them.
It’s a 3 instalment promotional video, and in the first instalment I heard GSP, George St. Pierre, claim that he was a martial artist and Dan “The OutLaw” Hardy was not. And I thought “that’s a bit arrogant, isn’t it?” And on what grounds could he be making such a statement.
Then in the second instalment, it appears that Dan had studied Tae Kwan-Do and Muay Thai from the age of 6 for 12 years! Then, at the age of 18, he travelled 6,000 miles from Beijing to spend 2 months training with monks at the Northern China Shao Lin Martial Arts Academy! Now surely, that’s a martial art, isn’t it? (And GSP, there’s even a video to prove it!)
Now, I’m not saying that Hardy is going to beat GSP although he stands a good chance of putting him to sleep. But, this is an excellent lesson that can be applied to business:
Never underestimate a competitor. They may have capabilities and competencies you’re unaware of. And if you don’t know anything about the competition, before dismissing them, do some research!